Nevada Library Association Annual Conference -- October 12-14th, 2018
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Saturday, October 13 • 4:00pm - 4:50pm
Library Brand Advocacy: STEPPS to Effective Community Engagement

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Transform your library’s image from a public service institution to a community hotspot through effective library brand advocacy. Gain new insights on how libraries can deliver an experience that will engage and enrich their communities using Bergen’s (2013) STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Values, and Stories.

avatar for Rajesh Singh, Ph.D

Rajesh Singh, Ph.D

Associate Professor, Division of Library & Information Science, St. John's University
Rajesh Singh is an Associate Professor in the Division of Library and Information Science (DLIS) at St. John’s University, New York. His deep interest in management and libraries has led him to frequent interfacing with library leaders and research of the application of marketing... Read More →

Saturday October 13, 2018 4:00pm - 4:50pm PDT
Acacia B (The Westin Las Vegas Hotel & Spa) 160 E Flamingo Rd, Las Vegas, NV 89109, USA